DVR owners watch more commercials than previously thought

February 17, 2007

According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, still watch, on average, two-thirds of the ads.

You’ve got to be kidding me. What? I’m this guy: “People who have DVRs often insist that they never watch commercials, as if skipping commercials is a badge of honor.” I don’t think I’ve seen an ad on my TV or computer in five years.

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